The Principles of Design: Font Choices

The Daily Post

Hi bloggers! My name’s Kjell Reigstad, and I’m a designer at Automattic. This is part six in my monthly series on “The Principles of Design.” In this series, I share some of the basic tenets of design, and we explore how to apply them to your blog.
Previous installments:

Clarity
Visual Hierarchy
Color Harmony
Design Iteration & Feedback
Accessibility

There are millions of beautiful typefaces out in the world. They’re easy to appreciate but sometimes it can be daunting to actually choose one. On WordPress.com, we’ve recently added a number of new typeface options for everyone, so I thought I’d share a few pieces of advice on selecting fonts for your blog.

Context is key

When choosing a font, the most important thing to consider is the sort of text it’ll be applied to. This will help determine whether you’re looking for a display face or a text face.

Display faces are meant to…

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